- ClickZ, Tuesday, December 24, 2013 11:06 AM
Kevin Lee analyzes five areas that marketers may not think about when it comes to using geotargeting and geographic variables in paid-search campaigns. Some include the use
of geography as a proxy for demographics when bidding on audiences. Or the use of mobile geotargeting to refine ad messages for searchers that are not willing to have marketers track their
devices. These types of tactics will become more important in 2014, as less data becomes available from engines related to organic optimization.
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