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What Contextual Matching Looks Like In Paid Search Marketing's Future

  • ClickZ, Monday, April 14, 2014 11:55 AM

The news that Google's plan to limit search query data for paid search advertisers led to some misleading, factual and then interesting conversations among search marketing professionals. John Lee points to contextual matching as an option. The format plays a major role in Google Shopping, and could also support the future of paid ads in search marketing. Here's why.

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