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First Toyota Scion, Now Ford Deepens Search Marketing Investments

Ford Motor is steering more dealer advertising dollars toward digital media and into search engine marketing. The automaker in January began offering to reimburse its 3,200 dealers for part of their cost to advertise on Google and other search engines, reports Automotive News. A source said Ford's reimbursement will average $500 per dealership.

Read the whole story at Automotive News »

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