Data targeting, ad extensions, great content and diversifying traffic sources are some of the tactics that marketers can use to increase paid-search conversions without raising bids in a competitive
category such as home insurance. Malcolm Slade summarizes a new Econsultancy report that focuses on the home insurance category to demonstrate how search marketers can operate in a highly competitive
space and still achieve visibility to acquire new customers and secure old without simply increasing their paid search bids.
Read the whole story at Econsultancy »