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How To Increase Paid-Search Conversions Without Raising Bids

Data targeting, ad extensions, great content and diversifying traffic sources are some of the tactics that marketers can use to increase paid-search conversions without raising bids in a competitive category such as home insurance. Malcolm Slade summarizes a new Econsultancy report that focuses on the home insurance category to demonstrate how search marketers can operate in a highly competitive space and still achieve visibility to acquire new customers and secure old without simply increasing their paid search bids.

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