- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
The cost per lead has increased significantly, with 21 of 23 industri ...
- How The B2B Buying Journey Has Changed, And How To Handle It
Around the Net in Email, Ray Schultz - Monday, November 7, 2022
The B2B buyer journey now includes emails, chatbots, video conference calls a ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Inside Performance, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- TikTok Poses Threat To Amazon With New Warehouse Plans
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
TikTok's plans to build warehouses and create an e-commerce supply chain cou ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy
Inside Performance, Laurie Sullivan - Tuesday, July 26, 2022
Adobe on Tuesday released data on themes and categories around consumer Pri ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2022
The proposed standards cover many outcomes measures routinely used by the ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Metrics Merry-Go-Round: Automated Emails Dominated In 2021, But Some Numbers Fell
Email Insider, Ray Schultz - Tuesday, January 25, 2022
Open rates were artificially boosted by Apple's MPP, but more so f ...
- Justuno Launches Online Template Library
Email Marketing Daily, Ray Schultz - Monday, January 10, 2022
Users can send emails and text messages to leads captured onsite, t ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTu ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- Shopify Launches Hub To Help Brands Sell Across Borders
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
More than 27% of all traffic to Shopify stores in 2021 ...
- Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
Email Insider, Ray Schultz - Thursday, September 2, 2021
Welcome messages did best. But this may be the last time y ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversi ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can he ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...