- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- IT Tools Unspooled: Retailers Offered New AI Capabilities
Email Insider, Ray Schultz - Monday, January 15, 2024
The Einstein 1 platform from Salesforce connects brands with shopper data, t ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Email Marketing Mistakes To Be Avoided
Around the Net in Email, Ray Schultz - Wednesday, August 23, 2023
Opens, clicks and conversions are affected by email errors and mishaps. He ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
Research Intelligencer, Robert Williams - Tuesday, May 30, 2023
Marketers say they are investing in technologies to speed up and customi ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
The cost per lead has increased significantly, with 21 of 23 industri ...
- How The B2B Buying Journey Has Changed, And How To Handle It
Around the Net in Email, Ray Schultz - Monday, November 7, 2022
The B2B buyer journey now includes emails, chatbots, video conference calls a ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Search & Performance Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...