- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Goog ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search markete ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intima ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Email Conversions Rose During Holidays: Study
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Retailers increased their average digital spend by 22% during the holiday seaso ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. He ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for a ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during t ...
- Hello Marketers -- Voice Still Frustrates Users
Inside Performance, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will repla ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Stocking The Larder: The Basics Are Still Dominating Ecommerce, Study Shows
Email Insider, Ray Schultz - Monday, May 11, 2020
The supermarket sector saw the highest growth in conversions in April, follow ...
- The COVID-19 Impact On Message Volume And Ads In Newsletters
Around the Net in Email, Ray Schultz - Friday, May 1, 2020
Advertisers in the tech and computer fields are seeing higher conversion rat ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- From Click To Conversion: Who's Best At Driving Closings Per Email
Email Insider, Ray Schultz - Thursday, February 6, 2020
Ecommerce firms differ in their success in driving conversions. Arts and Craf ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Inside Performance, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the facto ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Inside Performance, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startli ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Pet ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Black Ink On Black Friday: Retailers Expect Sales Boosts This Year
Email Insider, Ray Schultz - Tuesday, August 13, 2019
Email will be the dominant channel throughout the peak, Yieldify reports ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reali ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Pinterest Introduces 2 Conversion Tools
Inside Performance, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted P ...
- Behind The Boom: What's Driving The Claimed Email Comeback
Email Insider, Ray Schultz - Friday, February 22, 2019
Stirista CEO Ajay Gupta offers insights into the current state of ema ...