- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Google Update Standardizes Ad Conversions, Simplifies Reporting
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
Google will roll out an update to Google Analytics 4 that standardiz ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- Instagram Launches Ads With Promotional Codes Option
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
The new option gives users promo codes listed in the ad's captio ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- IT Tools Unspooled: Retailers Offered New AI Capabilities
Email Insider, Ray Schultz - Monday, January 15, 2024
The Einstein 1 platform from Salesforce connects brands with shopper data, t ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Email Marketing Mistakes To Be Avoided
Around the Net in Email, Ray Schultz - Wednesday, August 23, 2023
Opens, clicks and conversions are affected by email errors and mishaps. He ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky Outlook
Research Intelligencer, Robert Williams - Tuesday, May 30, 2023
Marketers say they are investing in technologies to speed up and customi ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...