- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, March 13, 2023
Fifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Toyota Partners With Yahoo For Crown AR Effort
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2023
Potential customers are able to take a 360-degree walk around the vehicl ...
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Google has begun to roll out the first Beta for its Priva ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Email Service Providers Offer Package Tracking Alerts
Email Marketing Daily, Ray Schultz - Friday, November 11, 2022
The offerings from Yahoo Mail and Gmail are just in time f ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Gmail Chokehold: GOP Charges That Its Emails Are Trapped In Spam Filters
Email Insider, Ray Schultz - Monday, October 24, 2022
The RNC claims that its delivery rate sinks to around zero ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Inside Performance, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Kat Downs Mulder Named SVP, General Manager Of Yahoo News
Publishers Daily, Ray Schultz - Tuesday, October 4, 2022
Previously, Downs Mulder served for 14 years at "The Washington Post." ...
- Fully Packed: Yahoo Adds Inbox Management Tools To Mobile App
Email Insider, Ray Schultz - Monday, October 3, 2022
Consumers can use the Yahoo Mail app to track gift cards, purcha ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- Yahoo Acquires The Factual, Adds Credibility Ratings To News Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
The deal aims to bring ratings to Yahoo News' more than 2 ...
- Away Co-Founder Joins Yahoo Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
The co-founder and CEO of Away, a premium suitcase and travel accessori ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Digital News Daily, Karlene Lukovitz - Friday, August 19, 2022
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Yahoo Diversity-Focused Fellowship Returns For A Second Year
Publishers Daily, Tony Silber - Monday, July 4, 2022
Yahoo’s Multimedia Journalism Fellowship is returning after a successful inaugural year in 202 ...
- Yahoo Mail Hit By Tuesday Outage
Around the Net in Email, Ray Schultz - Wednesday, June 29, 2022
Yahoo Mail suffered an outage on Tuesday, prompting an outpouring of commen ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Tapan Bhat Named President Of Yahoo Finance
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
Bhat is returning to Yahoo after holding senior roles at NerdWallet a ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...