- The New Game: Gmail, Yahoo Mail Changes Take Effect Feb. 1
Email Insider, Ray Schultz - Wednesday, January 31, 2024
Bulk senders - those sending 5,000 or more emails via Gmail ...
- Email With A Caveat: Consumers Prefer It, But Heartily Dislike Spam
Email Insider, Ray Schultz - Thursday, January 25, 2024
Brands must be ready to comply with new rules from Gmail a ...
- Off-The-Cuff Compliance: A Third Of Public Firms Not Ready For New Gmail, Yahoo Rules
Email Insider, Ray Schultz - Wednesday, January 10, 2024
U.S. firms are doing better on compliance than brands in other countrie ...
- The Align Design: Valimail To Help Senders Comply With Google, Yahoo Mail
Email Insider, Ray Schultz - Friday, January 5, 2024
Bulk email senders must comply with new sender authentication requirements from Gma ...
- Email Switchoff: Cox Turns Email Service Over To Yahoo Mail
Email Insider, Ray Schultz - Wednesday, January 3, 2024
Internet and mobile provider Cox is stepping away from email. But cox.n ...
- Mastering Spam: New Gmail And Yahoo Rules Take Effect In February
Email Insider, Ray Schultz - Friday, December 22, 2023
Email senders must protect consumers from unwanted emails, Litmus reports. ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Yahoo Finance Redesigns, Reduces Available Ad Units
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The goal is to avoid clickbait, reduce display ads by 40% a ...
- Yahoo Gets An Edge, Introduces New Video Ad Options
MAD, Fern Siegel - Friday, November 3, 2023
The Edge-2-Edge ad format fills any screen - laptop, desktop or mobil ...
- Advertisers Are Offered New Premium Formats By Yahoo
Publishers Daily, Ray Schultz - Thursday, November 2, 2023
The new platform can help advertisers with their designs in mobile, tabl ...
- Is CAN-SPAM Toast? The Old Law Does Not Serve Our More Complicated Age
Email Insider, Ray Schultz - Thursday, November 2, 2023
CAN-SPAM is less draconian than GDPR and what Gmail and Yahoo n ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo Partnership
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
As Taboola's partnership with Yahoo goes live in the United States, t ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine
MediaDailyNews, Laurie Sullivan - Wednesday, October 4, 2023
Yahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...
- Yahoo Advertising Joins Key Partners To Optimize CTV Ads
MAD, Fern Siegel - Friday, September 22, 2023
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Yahoo Names Connie Loizos As EIC Of TechCrunch
Publishers Daily, Ray Schultz - Tuesday, August 29, 2023
Yahoo is also acquiring StrictlyVC, a newsletter started by Loizos in 2 ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Yahoo Appoints Coleen O'Lear To Senior Position
Publishers Daily, Ray Schultz - Wednesday, August 2, 2023
O'Lear will be head of curation & platforms for Yahoo News. ...
- Yahoo Names Chipotle's Tressie Lieberman CMO
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Lieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Yahoo Prepares To Go Public, Again
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 4, 2023
Yahoo CEO Jim Lanzone has a goal to take the company throu ...
- The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
Email Insider, Ray Schultz - Wednesday, June 21, 2023
Yahoo has launched AI in Yahoo Mail in beta. But veteran J ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
Television News Daily, Wayne Friedman - Monday, June 19, 2023
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Yahoo To Launch Direct Path To Premium Publishers' Inventory
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
Product, with inventory from 100+ publishers, will let programmatic buyers skip usi ...
- GSN 'Yahoo' Game Show Reveals Web-Search Surprises
TVBlog, Adam Buckman - Monday, June 12, 2023
GSN has a knack for applying just the right touch to i ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Emodo took a leap into performance driven by AI and personalization ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- Lauren Johnston Named As Executive Editor Of Yahoo News, U.S.
Publishers Daily, Ray Schultz - Thursday, May 4, 2023
Johnson is credited with building a 24/7 breaking news desk at Ya ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...