Tag results for "yahoo"
- Yahoo's Cookieless ID Becomes Available Through TwilioThe ad industry is undergoing a significant shift toward using first-party da ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo PartnershipAs Taboola's partnership with Yahoo goes live in the United States, t ...
- Marketers Split On How To Price ServicesAd and marketing agencies are split on how to price paid ...
- Yahoo Spins Out Vespa, Its Enterprise AI-Scaling EngineYahoo today announced the spinout of its enterprise AI-scaling engine Vespa ...
- Yahoo Advertising Joins Key Partners To Optimize CTV AdsYahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Yahoo Names Connie Loizos As EIC Of TechCrunchYahoo is also acquiring StrictlyVC, a newsletter started by Loizos in 2 ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their InboxLong-forgotten discounts, gift cards and store credits can be pulled up a ...
- Yahoo Appoints Coleen O'Lear To Senior PositionO'Lear will be head of curation & platforms for Yahoo News. ...
- Yahoo Names Chipotle's Tressie Lieberman CMOLieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Yahoo Prepares To Go Public, AgainYahoo CEO Jim Lanzone has a goal to take the company throu ...
- The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning InYahoo has launched AI in Yahoo Mail in beta. But veteran J ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Yahoo To Launch Direct Path To Premium Publishers' InventoryProduct, with inventory from 100+ publishers, will let programmatic buyers skip usi ...
- GSN 'Yahoo' Game Show Reveals Web-Search SurprisesGSN has a knack for applying just the right touch to i ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products SaysEmodo took a leap into performance driven by AI and personalization ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- Lauren Johnston Named As Executive Editor Of Yahoo News, U.S.Johnson is credited with building a 24/7 breaking news desk at Ya ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, PartnershipsYahoo has made announcements that span from its ad division to i ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Outlook For Windows Now Supports GmailMicrosoft will soon add support for Yahoo and iCloud following the Gma ...
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad BizHis 20-year analysis shows the Big 4's share of global ad spendi ...
- Game On! Game Show Network, Sony Make Upfront PitchesGame Show Network has announced four new game shows, including one ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, OthersPlace Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
- Toyota Partners With Yahoo For Crown AR EffortPotential customers are able to take a 360-degree walk around the vehicl ...
- Google Interest-Based Android Ad Targeting Opens For Beta TestsGoogle has begun to roll out the first Beta for its Priva ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform GeminiYahoo isn't getting out of the ad-tech business, but the company wi ...
- IAB Names Dotdash Meredith's Borsa ChairThe IAB on Sunday announced the appointment of Alysia Borsa to cha ...
