- ClickZ, Friday, January 16, 2015 1:02 PM
Some products or services are not traditionally known as Valentine’s gifts, but that shouldn't stop marketers from taking advantage of the holiday to promote their wares. If they fall
into any of these categories -- an evening out, household goods or furniture, clothing, jewelry, or gift certificates for the holiday -- a Valentine’s promotion could become a good
fit. Lisa Raehsler provides some tips on making paid-search promotions work.
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