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How To Renegotiate Paid Search Client Contracts

  • PPC Hero, Tuesday, July 14, 2015 2:39 PM

Kayla Kurtz sheds light on how to make the renewal process as painless as possible whether you're the client or the agency. One thing she suggests not doing is ignoring the renewal deadline. Don't let the day come and go. It's easy to assume everything is going well, but both parties need to check in to make sure expectations haven't changes. Determine what's working and what's not. Kurtz explains.

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