- Adobe, Tuesday, September 8, 2015 1:24 PM
Michael Shin believes there are underused AdWords reports that can help marketers get a better understanding about what works, and doesn't, in campaigns. He believes the insight gleaned from these
reports will help marketers choose ads, write ad copy, manage keywords, and make decisions that improve conversions with consumers.
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Mike,
Great advise here. I couldn't agree more. To piggy back, there's a ton of insight in AdWords that can help drive increased impression share for any retailers business, based on more effective bidding methods. We are especially seeing that at the Shopping level as well. Thanks for sharing. Don Curry, Criteo Search