As the popularity of programmatic ad buying has skyrocketed in the past several years, brands increasingly demand to know the true value of advertisements. More brands are opting into an "unbundled" approach where agencies provides itemized costs instead of bundled costs where the services, ad buys and tech costs are bundled together, reports The Wall Street Journal. Several agencies -- Omnicom, WPP, and Dentsu Aegis -- are fulfilling this wish for brand clients wanting to see the details on separate line.
YouTube has been working around the clock to make sure brand ads serve up next to the correct content and not on extremist channels or those sending the wrong message to consumers. "We apologize for letting some of you down," YouTube CEO Susan Wojcicki said during the NewFronts Event in New York. "I’m here to say that we can and we will do better." She said YouTube isn't television and never will be, but platform does have texture and viewers come to see content and the "world as it truly is."
Apple might have reported sluggish sales for its iPhone, but when it comes to cash the company has plenty. In fact, it has more cash on hand than Amazon, Alphabet and Microsoft combined. Geekwire reports that Microsoft has the second-most cash and equivalents with $126 billion. Alphabet, Google's parent company, has $92 billion in cash, and Amazon comes in at $22 billion among the four companies.