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Procter & Gamble Says Bye-Bye To Programmatic Partner AudienceScience

P&G has cut ties with AudienceScience and signed with Neustar as its data management platform. The company also partnered with several other demand-side platforms, including The Trade Desk. P&G's contract with AudienceScience expires on June 30, according to one report. AdExchanger reports the shift comes as P&G starts to make marketing budget cuts, removing more than $1.5 billion in marketing costs during the next five years.

Read the whole story at AdExchanger »

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