P&G has cut ties with AudienceScience and signed with Neustar as its data management platform. The company also partnered with several other demand-side platforms, including The Trade
Desk. P&G's contract with AudienceScience expires on June 30, according to one report. AdExchanger reports the shift
comes as P&G starts to make marketing
budget cuts, removing more than $1.5 billion in marketing costs during the next five years.
Read the whole story at AdExchanger »