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WPP To Manage Paid Search For British Airways

WPP will now manage media planning, strategy and buying, creative services, social media, paid search, affiliates and production for British Airways. Campaign reports that Ogilvy will support the advertising and loyalty accounts respectively, and work with Group M on the media. The move reportedly ends BA's 12-year relationship between BA and Bartle Bogle.

Read the whole story at Campaign »

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