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Thank You For Being A Valued Customer

Consumers who can't easily locate pricing on a brand's Web site may never see the great follow-up email letter that comes after clicking the "submit payment" button. A Web site price page can get confusing and cause customers to leave the site to purchase the product from a competitor. Zach Bulygo serves up advice on best practices for pricing pages. And while some might seem a bit obvious, pay attention to the details and test, test, test to determine the above-the-fold format that works best.

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