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Finding Search Opportunities, Defining Budgets

  • PPC Hero, Friday, April 27, 2012 1:02 PM

Bethany Harvey recently sat down with Lisa Sanner to talk about strategy for search engine marketing budgets, segmentation, and a variety of topics. The two discuss how to determine the highest-priority tasks, how to find big-picture opportunities in keywords and channels, and the most difficult projects when it comes to managing an enterprise paid-search account, as well as account segmentation, such as smartphones from tablets.

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