Tag results for "mobile programmatic"
- Programmatic Video Buys On YouTube Up 55% MoMMonthly video consumption in the U.S. reaching 177 hours in 2015, ...
- Twitter Offers Audience API To All BrandsThe Audience API helps brands retrieve demographic data across 10 user model ...
- UberMedia Launches New Tool To Enhance Geo-TargetingThe cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2Google paid search spend in the U.S. during Q2 2016 fell slight ...
- Sales Enablement, Account-Based Marketing Spur Sales Opps At Rocket FuelRocket Fuel, which specializes in programmatic media and marketing has a dedicat ...
- PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct MailPebblePost took the concept of addressable TV and adapted it for dire ...
- Yahoo JAPAN Taps AdMax Local To Automate Search AdvertisingYahoo JAPAN worked with L.A.-based AdMax Local to build out technology th ...
- PubNative Launches Native Mediation Solution For Mobile PublishersMobile monetization platform PubNative launched a mobile native mediation solution that ...
- Target Google: How To Hit Customers Where They ShopIt's long been a contention among the biggest programmatic ad platforms th ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market ShareSearch marketers -- especially those focusing on local campaigns -- increasingly ta ...
- Mobile Device Obsession Yields A Marketer's ParadiseIncreasingly mobile is taking over, according to the Influence Central 2016 Digit ...
- OpenX Expands West Coast Presence, Opens New Digs In Culver CityAd tech provider OpenX announced an expansion of its West Coast presenc ...
- iHeartMedia Launches Programmatic Digital Radio MarketplaceThe marketplace will allow buyers access to inventory on iHeartMedia's digital mus ...
- Kiosked Debuts Programmatically Traded Panorama Ad Unit For MobileAd-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ...
- New Insights On TV Everywhere, Millennials' OTT HabitsRevealing insights about the evolving television and video ecosystem emerged from resear ...
- Chocolate By Vdopia Partners With Pixalate On Mobile Video TechnologyChocolate by Vdopia, a global programmatic platform for mobile video advertising, launch ...
- AOL Promotes Tim Mahlman To President, AOL Platforms AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where ...
- As More Companies Make Programmatic Inventory Available, CPMs Are RisingReport finds average CPMs for premium video inventory in private marketplaces ...
- Adsquare Expands Global Portfolio, Collaborates With The Trade DeskMobile data exchange Adsquare is launching a partnership with The Trade Des ...
- Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Insta ...
- The Death Of A Thousand CutsWhen a media property becomes an amalgam of clever native advertising a ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile PresenceBeacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Mobile Ad Blocking's Global RiseOn the heels of PageFair's report on the rise of mobile ...
- Rubicon Project Will Automate Japan's First Publisher Co-opGlobal advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In EuropeAdelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In NovemberAdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idem ...
- YuMe Partners With StickyADS.TV To Expand Premium Video Inventory GloballyAudience tech firm YuMe announced a partnership with StickyADS.tv, a provider ...
- What Is Really Stalling Mobile Video Advertising?Programmatic mobile video is an area of vast potential within the marketi ...
- 33Across Launches 'Mobile In-Feed' Programmatic Video Ad UnitPublisher monetization platform 33Across on Tuesday launched a new programmatic mobile vid ...
- Matomy Media's MobFox Launches Mobile SDKMatomy Media Group announced the launch of a software development kit (SD ...
