- 33Across Launches 'Mobile In-Feed' Programmatic Video Ad Unit
Real-Time Daily, Tobi Elkin - Tuesday, May 24, 2016
Publisher monetization platform 33Across on Tuesday launched a new programmatic mobile vid ...
- Matomy Media's MobFox Launches Mobile SDK
Mobile Marketing Daily, Ben Frederick - Friday, May 20, 2016
Matomy Media Group announced the launch of a software development kit (SD ...
- Vertical In-App Mobile Video Ads Offer Greater Impact
RTBlog, Tobi Elkin - Monday, May 23, 2016
Advertisers have a heavy focus on mobile in-app inventory these days, mu ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- Fool Me Once: Facebook's Alluring Proposition
Programmatic Insider, John Motavalli - Wednesday, May 18, 2016
A year after Facebook began its Instant Articles program, publishers are falli ...
- EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
EBay posted a 6% revenue increase in Q1 to $2.1 billion. Marketi ...
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
- Sizmek Merges Peer39 Data With StrikeAd
Mobile Marketing Daily, Ben Frederick - Friday, May 13, 2016
Peer39's pre-bid data, previously available only for desktop campaigns, helps identify ap ...
- Explain It Like I'm Eight: First- Vs. Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Ad Age's new video series "Explain It Like I'm Eight" is geni ...
- Adelphic Delivers Mobile Futures Via Juice Mobile
Real-Time Daily, Tobi Elkin - Thursday, May 12, 2016
Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile a ...
- Pixalate's April Seller Trust Index Ranks OpenX No. 1 In Web, Mobile App Inventory Quality
Real-Time Daily, Tobi Elkin - Thursday, May 12, 2016
Programmatic marketplace OpenX on Thursday announced it has grabbed the top sp ...
- Mobile Drives Programmatic Ad Spending In China
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Programmatic ad spending in China is moving to mobile and is bei ...
- Define Gray Areas in Programmatic Before They Define You
Real-Time Daily, - Tuesday, May 3, 2016
The next frontier is already here. Wherever lines are drawn, there a ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- Radioline Picks Triton Digital's A2x To Monetize Digital Audio Advertising Inventory
Real-Time Daily, Tobi Elkin - Monday, May 2, 2016
Triton Digital on Monday said European radio and podcast aggregator Radioline h ...
- Adobe Sets Triggers For Programmatic Messages
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2016
Adobe will release a remarketing tool Thursday that automatically triggers an emai ...
- The Future Of The Internet Is At Stake With Next-Generation Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
"Ad blocking at the network level undercuts consumers' ability to control t ...
- When Martech Eats Adtech: The Next 3-5 Years
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
On our “When Martech Eats Adtech” panel at OMMA Boston, Craig Pall ...
- Why Chris Copeland Left GroupM For Yieldbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 21, 2016
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 201 ...
- Google, Microsoft Expected To Report Slower Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2016
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnin ...
- Rocket Fuel's Programmatic Platform Ties In Merkle Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 20, 2016
Rocket Fuel said Wednesday that Merkle’s DataSource is now available through i ...
- Ad Tech Doesn't Get Schmoozed
Programmatic Insider, John Motavalli - Tuesday, April 19, 2016
Media properties have vainly tried to compete with what they know h ...
- Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
Real-Time Daily, Tobi Elkin - Tuesday, April 19, 2016
A report by PubMatic said advertisers are increasingly targeting Android users, Andro ...
- When Will Programmatic Mobile Native Take Off?
Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
Writing in a post for the Native Advertising Institute, Robert Wildner, ...
- American Express OPEN Is Bullish On Mobile Programmatic
RTBlog, Tobi Elkin - Friday, April 15, 2016
American Express OPEN, a card designed for small businesses, is using mobi ...
- New Budgets Are Mobilising Content While Programmatic Boosts Display
London Blog, Sean Hargrave - Thursday, April 14, 2016
As traditional channels hold firm, the vast majority of new digital marketi ...
- In-App Mobile Programmatic Ad Spending Poised To Grow
Real-Time Daily, Tobi Elkin - Thursday, April 14, 2016
While programmatic buying for the mobile Web is more popular among buye ...
- Mobile Campaigns, Measurement Not Keeping Up With Consumption
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2016
Mobile advertising may suffer from the hype surrounding it. Some 21% ...