- I Have Seen The Future, And It's Mobile And Fleeting
Mobile Insider, John Motavalli - Thursday, April 7, 2016
It's becoming clearer than ever that mostly mobile applications like Snapchat a ...
- Mobile Is Projected To Drive Programmatic Ad Spending
RTBlog, Tobi Elkin - Thursday, April 7, 2016
Reviewing eMarketer's latest forecast for U.S. ad spending on programmatic media, it ...
- GroupM Brings Programmatic To Old School Media
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 6, 2016
GroupM, known for its expertise in search advertising services, sees a futu ...
- I Have Seen The Future, And It's Mobile And Fleeting
Programmatic Insider, John Motavalli - Wednesday, April 6, 2016
It's becoming clearer than ever that mostly mobile applications like Snapchat a ...
- U.S. Programmatic Digital Display Ad Spending Will Hit $22B In 2016
Real-Time Daily, Tobi Elkin - Tuesday, April 5, 2016
In its latest forecast for U.S. ad spending on programmatic media, eMarket ...
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 4, 2016
Small and medium-size businesses struggling to find their return on investments usi ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Programmatic marketing software provider DataXu on Monday released the findings of ...
- Accuen Retools To Prepare For Increased Programmatic Spends
Around the Net in Real-Time, Tobi Elkin - Friday, April 1, 2016
AdAge reports on the rise of programmatic media planners via an intervi ...
- Invoca Secures $30 Million To Reduce Wasted Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Invoca on Wednesday announced a $30 million Series D funding round, bringi ...
- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
The Wall Street Journal reports that AOL CEO Tim Armstrong is angli ...
- Pandora CRO Speaks To Plans For Programmatic Audio
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
After a shakeup that included appointments of a new CEO, CFO, C ...
- Publishers Suggest Putting The Web On A Diet To Combat Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
It's no secret that the digital media industry has a problem wi ...
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
Integral Ad Science is trying to help advertisers lessen the risk ...
- Google Adds Telephone Fiber Service To Internet, TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2016
Google became a triple-play provider Tuesday, adding home telephone to Internet a ...
- 7 Things Buyers And Sellers Need To Know About Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 29, 2016
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
- Mobile Programmatic And The Problem With Information Asymmetry
Mobile Marketing Daily, Danny Jones - Wednesday, March 23, 2016
But as mobile programmatic's trajectory steepens, a certain cautiousness has started ...
- Content Discovery Platforms Rewrite Our Idea Of Media
Programmatic Insider, John Motavalli - Wednesday, March 23, 2016
The the way Content Discovery Platforms are increasingly dominating media sites challeng ...
- Growing Pains With Mobile Viewability
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 22, 2016
AdExchanger's Allison Schiff reports on the growing pains of mobile viewability a ...
- Why Mobile Programmatic Will Become An Advertising Necessity
Real-Time Daily, David Staas - Monday, March 21, 2016
We have seen mobile budgets for programmatic grow exponentially over the pa ...
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
Mobile Marketing Daily, Ben Frederick - Thursday, March 17, 2016
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmati ...
- What's Ahead For Mobile Programmatic
RTBlog, Tobi Elkin - Friday, March 11, 2016
While many people are bullish about mobile programmatic -- after all, ti ...
- Programmatic Isn't The Opposite Of Manual
Real-Time Daily, Tobi Elkin - Monday, March 7, 2016
The industry needs to stop talking about programmatic as something that's t ...
- Header Bidding: It's Just Putting The Auction First, Not Last
Real-Time Daily, Tobi Elkin - Monday, March 7, 2016
Think of header bidding as putting the auction first, not last. Plu ...
- More Investment In Data Integrations To Come At Xaxis
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
AdExchanger's Ryan Joe has a revealing conversation with Xaxis Global CEO Bri ...
- Leanplum Offers Programmatic Delivery To Improve App Marketers' Engagement
Mobile Marketing Daily, Ben Frederick - Tuesday, March 1, 2016
Based on data from over 671 million push notifications, mobile marketing automati ...
- Rubicon Project Turns A Profit On $1 Billion In Managed Revenue
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 24, 2016
Rubicon Project's financials painted a positive picture--the company’s managed revenue hit ...
- Adblock Plus, Agency, Ad Tech Co. Walk Into Summit... Lively Debate Ensues
Real-Time Daily, Felicia Greiff - Tuesday, February 23, 2016
Real-Time Daily editor Tobi Elkin hosted a second panel at MediaPost's Programmat ...
- MoPub Found Fortune 1000 Brands Comprised 51% Of Ad Spend On MoPub Exchange
Around the Net in Real-Time, Tobi Elkin - Monday, February 22, 2016
MoPub issued its Global Mobile Programmatic Trends Report. MoPub found that Fortu ...
- Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
Real-Time Daily, Tobi Elkin - Thursday, February 18, 2016
Brand-direct media buyers buy more native ads than any other mobile ...
- Adforce.com Partners With Triton Digital To Bring Premium Online Audio Ad Exchange To Euro Markets
Real-Time Daily, Tobi Elkin - Thursday, February 18, 2016
Dublin-based digital ad network Adforce.com on Thursday announced a partnership with Trit ...