• Advertising Age, Friday, April 1, 2016 9:33 AM

AdAge reports on the rise of programmatic media planners via an interview with Accuen CEO Megan Pagliuca. Accuen, Omnicom Media Group's trading desk, is ramping up for advertisers' projected increase in spending on programmatic media by revamping its organization, its vendor strategy and even its thinking around planning. To prepare, Accuen is taking in talent from Omnicom media agencies OMD and PHD, building up the central digital group and training traditional buyers to use its programmatic platforms. "Our long-term goal at Accuen is to make OMD and PHD stronger, and eventually our team will replace the manual planners and buyers who exist today," Pagliuca says.

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