- Publicis Groupe Sends Agency Buyers To Programmatic School
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 17, 2016
The Wall Street Journal's Mike Shields reports on an important, new initiati ...
- How Call Intelligence Can Fuel Programmatic Buying
RTBlog, Tobi Elkin - Tuesday, February 16, 2016
Invoca is a company you may not have heard of, but it ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Sma ...
- AOL Advertising's Marta Martinez: 'We're Looking To Market To People, Not To Devices'
RTBlog, Tobi Elkin - Thursday, January 28, 2016
Marta Martinez leads AOL's advertising sales organization, where her mission is ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- Ad Fraud Soaring -- Programmatic Most Susceptible
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Despite numerous warnings, marketers are continuing to waste billions of dollars ...
- Google AMP Project To Support Ads When It Launches In February
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2016
When the Accelerated Mobile Pages Program (AMP) launches on Google search ...
- Yahoo Rolls Native Display Ads Onto BrightRoll, Complementing Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2016
Yahoo announced Wednesday that it has made native advertising available on the BrightRo ...
- Fraud, Bots And The Clean Players
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- Hello Mobile Programmatic, Goodbye Sales Teams
London Blog, Sean Hargrave - Tuesday, January 19, 2016
Apple's iAd won just 5% of the mobile market that it claim ...
- MRC Says 2016's The Year Of Mobile Viewability
Around the Net in Real-Time, Tobi Elkin - Monday, January 18, 2016
AdExchanger reported that the Media Ratings Council is focusing on mobile viewabili ...
- Death Of Media Agency Is Greatly Exaggerated
Around the Net in Real-Time, Tobi Elkin - Monday, January 18, 2016
The Drum'sdigital editor Ronan Shields weighs in on a study of mobi ...
- Apple Confirms It Will Shutter iAd Network
Mobile Marketing Daily, Laurie Sullivan - Saturday, January 16, 2016
Apple will shutter the iAd App Network as of June 30, 201 ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- Apple Gifts iAd To Publishers
SearchBlog, Laurie Sullivan - Friday, January 15, 2016
After six years of running the mobile advertising platform iAd, reports sugge ...
- Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnec ...
- IAB UK Survey Finds Advertisers Don't Understand Programmatic
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 13, 2016
Advertisers have a lack of understanding of programmatic advertising on mobile, accordi ...
- Mobile Programmatic -- The Big Question Nobody Is Asking
London Blog, Sean Hargrave - Wednesday, January 13, 2016
Research showing a disconnect between tech and marketers is one thing, b ...
- Gruner + Jahr Marketing Arm Will Use PubMatic To Power Mobile Ads
Real-Time Daily, Felicia Greiff - Tuesday, January 12, 2016
G+J e|MS, marketing arm of European printer and publisher Gruner + Jah ...
- Google Branches Programmatic Into Other Ad Media In 2016
SearchBlog, Laurie Sullivan - Tuesday, January 12, 2016
Expect Google engineers to experiment with new programmatic capabilities in 2016. That ...
- Warner Bros. Tests Programmatic Video
Around the Net in Real-Time, Tobi Elkin - Friday, January 8, 2016
Warner Brothers is diving deeper into programmatic video and is using Trem ...
- Facebook Touts $1 Bil Annaul Run Rate For FAN In Q4
Around the Net in Real-Time, Tobi Elkin - Friday, January 8, 2016
Facebook is boasting that it racked up a $1 billion annual r ...
- Why More Traditional Brands Aren't Diving Into Mobile Programmatic
Mobile Marketing Daily, Gary Danks - Thursday, January 7, 2016
Traditional brands and agencies aren't diving on mobile as an opportunity. Proble ...
- AOL Mobile Chief Chad Gallagher Says First-Party Data Is Absolutely Essential
RTBlog, Tobi Elkin - Monday, January 4, 2016
'RTBlog' spoke recently with Chad Gallagher, AOL's global head of mobile, w ...
- 2016: Get Ready For The Year Of...
Connected Thinking, Chuck Martin - Wednesday, December 30, 2015
My rule of thumb in the introduction of any new major technology-bas ...
- Mobile Marketers Made Big Programmatic Moves This Year
MoBlog, Gavin O'Malley - Thursday, December 31, 2015
Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic a ...
- Programmatic Mobile Campaigns: When And How To Engage
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 30, 2015
Will Proops, global head of revenue, Axonix, talks about mobile programmatic f ...
- Digital Video Has Entered the Ring
Online Video Daily, James Green - Monday, December 28, 2015
Digital video has been training in the background and is now pois ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...