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Publicis Groupe Sends Agency Buyers To Programmatic School

The Wall Street Journal's Mike Shields reports on an important, new initiative at Publicis Groupe: An online training program to bring employees up to speed on programmatic media buying and planning as quickly as possible. Vivaki IQ Academy, which launched a few weeks ago, offers a programmatic advertising curriculum designed to help educate media buyers. The Journal reports that more than 800 employees have signed up for online courses for which they will receive an "official" Vivaki Programmatic Certification. Publicis is offering the courses to all employees in the U.S. and will roll them out globally over the next several months and expand the curriculum as needed, said Kristen Robinson, global director of capability for Starcom MediaVest Group, a division of Publicis.

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