- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...
- Smart AdServer and MediaMath Add In-App Offering
Real-Time Daily, Tobi Elkin - Wednesday, December 16, 2015
Seeking to boost the efficiency of both buyers' and sellers' programmatic ...
- Top 5 Programmatic Trends and 'Un-Trends' For 2016
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 15, 2015
While RTBlog has been chatting with industry experts for the last mon ...
- GlaxoSmithKline Working On Direct-To-Consumer Ecommerce Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2015
GlaxoSmithKline plans to launch an ecommerce strategy that will enable the glob ...
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be Fake
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Venture Beat reported Thursday that a study by mobile ad tech fi ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- Agencies Don't Plan To Use Programmatic Ad Spend On Local TV
Around the Net in Real-Time, Tobi Elkin - Friday, December 4, 2015
An eMarketer article reports that many agencies don't plan to allocate programmat ...
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata Finds
Real-Time Daily, Felicia Greiff - Thursday, December 3, 2015
An eMarketer report showed research from Strata in which two-thirds of ...
- OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide
Mobile Marketing Daily, Tim Koschella - Wednesday, December 2, 2015
Today, there are essentially two ways in which mobile advertisers can programmatical ...
- Undertone Acquired By Perion For $180M In Cash
Real-Time Daily, Tobi Elkin - Tuesday, December 1, 2015
Ad technology firm Undertone has been acquired by Perion, a publicly trad ...