• Adweek, Tuesday, December 15, 2015 12:17 AM

While RTBlog has been chatting with industry experts for the last month about their predictions for 2016, now Adweek weighs in with its predictions. They are: Premium Retargeting vis-a-vis the Pangea Alliance (a group of premium publishers); Un-Trend, so called Premium "Me-targeting" (enables marketers to show themselves a bunch of display ads based on their own interests; Programmatic Native (that one's going to continue to come up); Un-Trend "Programmatic Invisible" (ads so seamlessly integrated into a site that they "cease to exist at all"); TV Targeting; Un-Trend "Old-School Targeting"'; Automated Guaranteed; Un-Trend "Buzzword Guaranteed" (optimizing for buzzwords); Mobile Programmatic; Un-Trend "Miniature Programmatic" (apparently tiny, illegible ads).

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