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Agencies Don't Plan To Use Programmatic Ad Spend On Local TV

An eMarketer article reports that many agencies don't plan to allocate programmatic spending on local TV, instead planning for mobile. According to research from Strata, more than two-thirds of ad agency professionals said they will allocate no programmatic ad spending to local TV including spot and cable. They're more interested in allocating programmatic spending to mobile, desktop and video, along with native and social media ad formats.
ccording to November 2015 research by Strata, more than two-thirds of US ad agency professionals said they will allocate no programmatic ad spending to local television, including spot and cable T - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf
ccording to November 2015 research by Strata, more than two-thirds of US ad agency professionals said they will allocate no programmatic ad spending to local television, including spot and cable T - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf

many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV. - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf
many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV. - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpufma
many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV. - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf
many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV. - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf
many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV. - See more at: http://www.emarketer.com/Article/Many-Ad-Agencies-Dont-Plan-on-Using-Programmatic-Ad-Spending-on-Local-TV/1013296?ecid=NL1001#sthash.PPEVFgYS.dpuf

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