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Explain It Like I'm Eight: First- Vs. Third-Party Data

  • AdAge, Thursday, May 12, 2016 7:14 AM
Ad Age's new video series "Explain It Like I'm Eight" is genius and quite possibly the best industry-related video content there is. This episode explores how to understand the differences between first- and third-party data with a very cute little girl who actually breaks it down like a champ. If you need some help, this is the kid who will explain it all -- plus, she says she was born to be a mobile marketer. Readers, you have to watch! Editor in Chief Ken Wheaton, are you behind this series?

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