Chocolate by Vdopia, a global programmatic platform for mobile video advertising, on Thursday said it launched a partnership with Pixalate, a provider of fraud protection and data intelligence, to integrate a pre-bid fraud prevention capability using Pixalate data.
The deal will focus on Chocolate by Vdopia's proprietary ifilter technology, which filters auctions in the marketplace to match active demand with quality supply. The benefits for demand partners include higher win bid ratios and reduced infrastructure costs, according to Chocolate by Vdopia.
The ifilter technology allows Chocolate to optimize the performance of its marketplace and scale globally, while keeping high quality supply, stated Giuseppe Di Mauro, SVP of engineering, Chocolate by Vdopia.
Mobile video is one of the fastest growing segments in programmatic media, and the ifilter technology is considered one step toward fraud prevention. "We've enhanced our ifilter product to be able to integrate with industry leading partners like Pixalate to enable us to better serve our advertising partners and help our publishers," stated Martin Price, SVP of product.
Pixalate's fraud-protection technology suite was built specifically to combat mobile ad fraud and block non-human traffic in mobile apps and devices, according to Jalal Nasir, CEO, Pixalate.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India, and Australia.