Kiosked Debuts Programmatically Traded Panorama Ad Unit For Mobile
- by Tobi Elkin @tobielkin, June 20, 2016
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ad unit designed to offer more immersive ad experiences, including virtual reality, for consumers on mobile devices.
“We know the only impression worth an advertiser’s money is a viewable impression,” stated Antti Pasila, Kiosked chief strategy officer and co-founder, Kiosked. He said the company is committed to providing a 100% viewable impression.
Kiosked’s 360-degree unit is designed to help publishers and advertisers scale immersive ad campaigns like virtual reality, which is expected to become a $30 billion market by 2020, according to Tech M&A advisory firm Digi-Capital. Facebook recently launched 360-degree photos and video in its newsfeed--more validation that consumers are engaging in these experiences.
Kiosked said its ads reach more than 300 million unique visitors per month, with four billion monthly impressions. It said its in-content ad placements are used by more than 1,000 publishers including Forbes, IDG, andAbout.com, and more than 10,000 advertisers run Kiosked ads through the platform.
Kiosked demonstrated the technology at the Cannes Advertising Festival.
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Kiosked is one of the few companies dabbling in VR advertising that has really impressed me. They are right there with Facebook, VirtualSky, and AdOptimal in terms of having a shrewd focus on where advertising is headed -- away from all forms of tradition and straight into where the masses will soon be hudled. In this case, that's around VR headsets, devices, and eventually televisions that are more immersive than anything we've previously experienced. I hope all these companies go public because I'm buying stock!