On the heels of PageFair's report on the rise of mobile ad blocking globally, eMarketer's Bill Fisher speaks with Dr. Johnny Ryan, head of ecosystem at the counter-ad-blocking firm. Ryan summed up the
report's key findings, that both in-app and mobile Web ads are no longer invulnerable to ad blocking. Ads on top platforms like Facebook and Spotify and Instagram can be blocked. And 21% of the
world's smartphone users are using mobile ad-blocking browsers which are mobile browsers that block ads by default. This is a much higher rate than Ryan could have imagined.
Dr. Johnny Ryan, the head of ecosystem at counter-ad-blocking technology firm PageFair, spoke with eMarketer’s Bill Fisher
about its new research in global mobile ad blocking habits. - See more at: http://www.emarketer.com/Article/Mobile-Ad-Blocking-on-Steep-Ascent-Globally/1014023#sthash.kv4dlXrQ.
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