Fyber, a mobile advertising technology company, on Tuesday appointed ad-tech veteran Rujul Patel SVP of global developer relations. Patel will lead Fyber's global developer relations team with the goal of helping app and game developers try to increase revenue in a rapidly evolving app ecosystem.
“Rujul joins us at the perfect time, bringing both a deep understanding of the ad-tech ecosystem and outstanding experience of building and leading high-impact global publisher sales, product and operating teams,” stated Jim Schinella, chief business officer, Fyber. “He understands developer and publisher needs at a deep product and user experience level, while also possessing demand-side expertise, including programmatic buying.” Patel will report directly to Schinella and will be based in San Francisco.