Fraud is Pervasive, it's Not Just Programmatic

If you think fraud only affects programmatic advertising, you’re missing out on the bigger picture, Belinda Smith, Digital Media Lead, McGarrah Jessee tells the “Managing Fraud” panel at the Programmatic Insider Summit near Lake Tahoe. Fraud is pervasive in search, social, native and video, too, she explains, but programmatic seems to get the brunt of the bad press. Why?

Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.

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