App Fraud is its Own Ecosystem

In the mobile app world, you can run into install fraud or attribution fraud, Joshua Niederriter, Head of Programmatic, Fetch, explains during the “Managing Fraud” panel at the Programmatic Insider Summit near Lake Tahoe. Though many mobile vendors claim to offer programmatic solutions, these might not necessarily be “fully baked” in-app, he notes, making it necessary for advertisers to re-think their assumptions about how to advertise in-app. 

Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.

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