• by Ross Fadner , October 24, 2016

During his presentation, “The Digital Advertising Tipping Point is Here!” Jeff Burkett, VP of Advertising Innovation, USA Today Network accused every publisher in attendance at the recent Publishing Insider Summit in Austin, TX of “cranking up those bad experiences” when the revenue numbers fall short. He said the IAB’s “New Ad Unit Portfolio” should help clean up some of the mess, but premium publishers must also wean themselves off their addiction to bad ad units.   

Find the rest of this session, and more, at our Publishing Insider Summit agenda page.