Mobile advertising company InMobi on Thursday said it's partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps.
InMobi used a variety of different ad placements to enhance the apps’ monetization, including video, interstitial, banner and floating banner ads.
According to InMobi, with its “blockbuster app store games,” Nextwave Multimedia saw a 100% lift in revenue and 40% higher fill rates across the globe. The major apps monetized by the partnership were: World Cricket Championship 2, World Cricket Championship, Real Carrom and Beach Cricket.
InMobi also leveraged various relationships with brand and performance campaigns to reduce user fatigue, as well as offering Nextwave access to seasonal burst campaigns, which were helpful in growing eCPMs.
While Nextwave’s biggest market is in India, it has also been monetizing apps in the U.S., Middle East and Australia.