- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Microsoft Serves Banner Ads In Mail, Calendar App
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2019
Microsoft is serving advertising banners in its mail and calendar app in Windo ...
- Cover Story: Dueling Banners
Marketing Politics Weekly, Joe Mandese - Thursday, November 21, 2019
In the annals of cover stories, "banners" -- headlines that run t ...
- Digital Turns 25, Ad Vets Reminisce On First Banner Ad
MediaPost Weekend, Larissa Faw - Sunday, October 27, 2019
Crack open a bottle of Zima -- one of 14 brands th ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality ...
- How Ann Summers Tackled Hijacked Ads
Inside Performance, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Progressive Offers Cash For Clicking
Marketing Daily, Tanya Gazdik - Tuesday, February 19, 2019
Fifty consumers who click on the new Progressive banner ads will w ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Sony Taps 360-Degree VR For 'Escape Room' Ad
AI & IoT Daily, Chuck Martin - Monday, January 21, 2019
The creative for the film-promoting campaign, produced by Pretty Big Monster, allo ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact ...
- IAB: Search Rises, With Mobile Contributing 54% To Revenue
Inside Performance, Laurie Sullivan - Friday, May 11, 2018
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $ ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- BuzzFeed Will Run Banner Ads
Publishers Daily, Sara Guaglione - Tuesday, August 29, 2017
Once a strong proponent of native advertising over display ads, BuzzFeed h ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimed ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...
- Jim VandeHei's Axios Venture Aims To Fix Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Former Politico founder Jim VandeHei says "media is broken" and he's hopi ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16 ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engageme ...
- The Ever-Expanding World Of Native Advertising
RTBlog, Philip Rosenstein - Thursday, October 13, 2016
The explosion of digital advertising over the past years has caused hu ...
- Putin Banner Appears On Manhattan Bridge
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 7, 2016
A banner depicting Russian President Vladimir Putin was draped off the Manhatt ...
- 'NYT' Expands Native Digital Ad Offering
Publishers Daily, Sara Guaglione - Wednesday, October 5, 2016
'The New York Times' is expanding its Flex Frame Everywhere cross-device digit ...
- Today, I Accept Your Nomination
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2016
For years we have blamed the banner (display) ad for all ...