Tag results for "banners"
- Sony Taps 360-Degree VR For 'Escape Room' AdThe creative for the film-promoting campaign, produced by Pretty Big Monster, allows ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard or ...
- National Public Media Connects Sponsors With AudiencesNPR.org banners perform 400% above industry benchmarks for CTR and have a ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative ImpactNews, even politically charged or "negative" coverage, has little negative impact on ...
- IAB: Search Rises, With Mobile Contributing 54% To RevenuePaid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad UnitThrough ingenuity, cunning and outright fraud, the 300x250 ad has become one ...
- Digital Ad Spending Tops $40B In First Half, IAB ReportsMobile took 54% of total digital ad revenue in the first half ...
- BuzzFeed Will Run Banner AdsOnce a strong proponent of native advertising over display ads, BuzzFeed has ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per StudyOne of the top three biggest fears that sellers have is that ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App MonetizationMobile advertising company InMobi has partnered with the game developer Nextwave Multimedia ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'emYahoo teamed up with Pizza Hut to launch a new digital game ...
- Jim VandeHei's Axios Venture Aims To Fix AdvertisingFormer Politico founder Jim VandeHei says "media is broken" and he's hoping ...
- North America Banner Click Through Rate Up To 0.14%The average click-through rate for a standard banner ad globally is 0.16%, ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard BannersAd tech firm Sizmek said that globally, rich-media ads increased consumer engagement ...
- The Ever-Expanding World Of Native AdvertisingThe explosion of digital advertising over the past years has caused huge ...
- Putin Banner Appears On Manhattan Bridge A banner depicting Russian President Vladimir Putin was draped off the Manhattan ...
- 'NYT' Expands Native Digital Ad Offering'The New York Times' is expanding its Flex Frame Everywhere cross-device digital ...
- Today, I Accept Your NominationFor years we have blamed the banner (display) ad for all of ...
- 60% Of All Mobile Banner Ad Clicks Are AccidentsAccording to a survey from mobile location firm Retale, 60% of clicks ...
- Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain MomentumBanner display ads will no longer be the format of choice for ...
- 'Fat Thumbs' Still A Problem for Mobile Ads In Growth RegionsA survey from Reuters Digital News Report shows that more than 30 ...
- Facebook's Head Of AdTech Declares War On Mobile BannersFacebook's head of ad tech Dave Jakubowski calls time on mobile banners ...
- Among Other Problems, Mobile Advertising Is Mostly BoringOne of the main reasons advertisers have only tentatively put their dollars ...
- Which Presidential Candidates Do The Best Advertising, Marketing?Which Presidential candidates are best at reaching the correct audience with targeted ...
- A Lot More Online Video; Now, How to Monetize ItIf video ad revenue is to really more than double in the ...
- Bloggers Suffering From Banner Ad BustIt’s hard out there for a blogger -- even Heather Armstrong, who ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile ExperienceAs I feared, many of the bad practices of desktop media are ...
- In Defense Of Banner AdsDespite their punch-line status among many analysts -- and broad accusations of ...
- Sizmek: Most Flash Rich Media Ads Incompatible With MobileThe days of Flash rich media ads on mobile may be numbered, ...
