- Sony Taps 360-Degree VR For 'Escape Room' Ad
AI & IoT Daily, Chuck Martin - Monday, January 21, 2019
The creative for the film-promoting campaign, produced by Pretty Big Monster, allows ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a peanut ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard or ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have a ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact on ...
- IAB: Search Rises, With Mobile Contributing 54% To Revenue
Search Insider, Laurie Sullivan - Friday, May 11, 2018
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become one ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first half ...
- BuzzFeed Will Run Banner Ads
Publishers Daily, Sara Guaglione - Tuesday, August 29, 2017
Once a strong proponent of native advertising over display ads, BuzzFeed has ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is that ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital game ...
- Jim VandeHei's Axios Venture Aims To Fix Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Former Politico founder Jim VandeHei says "media is broken" and he's hoping ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16%, ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement ...
- The Ever-Expanding World Of Native Advertising
RTBlog, Philip Rosenstein - Thursday, October 13, 2016
The explosion of digital advertising over the past years has caused huge ...
- Putin Banner Appears On Manhattan Bridge
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 7, 2016
A banner depicting Russian President Vladimir Putin was draped off the Manhattan ...
- 'NYT' Expands Native Digital Ad Offering
Publishers Daily, Sara Guaglione - Wednesday, October 5, 2016
'The New York Times' is expanding its Flex Frame Everywhere cross-device digital ...
- Today, I Accept Your Nomination
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2016
For years we have blamed the banner (display) ad for all of ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
MoBlog, Ben Frederick - Thursday, February 4, 2016
According to a survey from mobile location firm Retale, 60% of clicks ...
- Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
Mobile Marketing Daily, Ben Frederick - Wednesday, January 6, 2016
Banner display ads will no longer be the format of choice for ...
- 'Fat Thumbs' Still A Problem for Mobile Ads In Growth Regions
Mobile Marketing Daily, Ben Frederick - Tuesday, December 29, 2015
A survey from Reuters Digital News Report shows that more than 30 ...
- Facebook's Head Of AdTech Declares War On Mobile Banners
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech Dave Jakubowski calls time on mobile banners ...
- Among Other Problems, Mobile Advertising Is Mostly Boring
Online Video Daily, Irfon Watkins - Monday, October 5, 2015
One of the main reasons advertisers have only tentatively put their dollars ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with targeted ...
- A Lot More Online Video; Now, How to Monetize It
Online Video Daily, Yoav Naveh - Friday, September 11, 2015
If video ad revenue is to really more than double in the ...
- Bloggers Suffering From Banner Ad Bust
Around the Net In Media, Gavin O'Malley - Tuesday, September 8, 2015
It’s hard out there for a blogger -- even Heather Armstrong, who ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Thursday, August 6, 2015
As I feared, many of the bad practices of desktop media are ...
- In Defense Of Banner Ads
Around the Net In Media, Gavin O'Malley - Thursday, July 16, 2015
Despite their punch-line status among many analysts -- and broad accusations of ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbered, ...