- Google CEO: Antitrust Trials May Continue For Years
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Alphabet CEO Sundar Pichai said it could take many years to resol ...
- Microsoft Moves Generative AI Into Its Creative Retail Media Platform
MediaDailyNews, Laurie Sullivan - Thursday, January 11, 2024
Microsoft has introduced the Retail Media Creative Studio supported by generative ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor
Email Insider, Ray Schultz - Wednesday, February 22, 2023
Email and mobile stand out in ecommerce sales, with price the ma ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Staples Signs Off On '90s Nostalgia
Marketing Daily, Todd Wasserman - Thursday, April 14, 2022
The spot features a woman asking to get a banner printed becau ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Content, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 25, 2022
Yandex began to alert Russian users of unreliable information on its sear ...
- Facebook Reels Goes Global
Digital News Daily, Colin Kirkland - Tuesday, February 22, 2022
By expanding Facebook Reels to over 150 countries and doubling its form ...
- Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Microsoft Serves Banner Ads In Mail, Calendar App
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 18, 2019
Microsoft is serving advertising banners in its mail and calendar app in Windo ...
- Cover Story: Dueling Banners
Marketing Politics Weekly, Joe Mandese - Thursday, November 21, 2019
In the annals of cover stories, "banners" -- headlines that run t ...
- Digital Turns 25, Ad Vets Reminisce On First Banner Ad
MediaPost Weekend, Larissa Faw - Sunday, October 27, 2019
Crack open a bottle of Zima -- one of 14 brands th ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality ...
- How Ann Summers Tackled Hijacked Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Progressive Offers Cash For Clicking
Marketing Daily, Tanya Gazdik - Tuesday, February 19, 2019
Fifty consumers who click on the new Progressive banner ads will w ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Sony Taps 360-Degree VR For 'Escape Room' Ad
AI & IoT Daily, Chuck Martin - Monday, January 21, 2019
The creative for the film-promoting campaign, produced by Pretty Big Monster, allo ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have ...