Punching Above Your Weight: Popchips' Contender Story

  • November 19, 2018

The Challenge

Popchips is a small brand in a big pond of snacking, where it is easy to get lost. It’s always looking to punch above its weight, going up against the likes of Frito-Lay in the $20 billion snack category.

It is also operating in the space between dull-tasting …

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