- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact ...
- IAB: Search Rises, With Mobile Contributing 54% To Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, May 11, 2018
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $ ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- BuzzFeed Will Run Banner Ads
Publishers Daily, Sara Guaglione - Tuesday, August 29, 2017
Once a strong proponent of native advertising over display ads, BuzzFeed h ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Real-Time Daily, Philip Rosenstein - Thursday, February 23, 2017
Mobile advertising company InMobi has partnered with the game developer Nextwave Multimed ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...
- Jim VandeHei's Axios Venture Aims To Fix Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 10, 2017
Former Politico founder Jim VandeHei says "media is broken" and he's hopi ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16 ...
- Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engageme ...
- The Ever-Expanding World Of Native Advertising
RTBlog, Philip Rosenstein - Thursday, October 13, 2016
The explosion of digital advertising over the past years has caused hu ...
- Putin Banner Appears On Manhattan Bridge
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 7, 2016
A banner depicting Russian President Vladimir Putin was draped off the Manhatt ...
- 'NYT' Expands Native Digital Ad Offering
Publishers Daily, Sara Guaglione - Wednesday, October 5, 2016
'The New York Times' is expanding its Flex Frame Everywhere cross-device digit ...
- Today, I Accept Your Nomination
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2016
For years we have blamed the banner (display) ad for all ...
- 60% Of All Mobile Banner Ad Clicks Are Accidents
MoBlog, Ben Frederick - Thursday, February 4, 2016
According to a survey from mobile location firm Retale, 60% of clic ...
- Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum
Mobile Marketing Daily, Ben Frederick - Wednesday, January 6, 2016
Banner display ads will no longer be the format of choice f ...
- 'Fat Thumbs' Still A Problem for Mobile Ads In Growth Regions
Mobile Marketing Daily, Ben Frederick - Tuesday, December 29, 2015
A survey from Reuters Digital News Report shows that more than ...
- Facebook's Head Of AdTech Declares War On Mobile Banners
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech Dave Jakubowski calls time on mobile banne ...
- Among Other Problems, Mobile Advertising Is Mostly Boring
Online Video Daily, Irfon Watkins - Monday, October 5, 2015
One of the main reasons advertisers have only tentatively put their dolla ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- A Lot More Online Video; Now, How to Monetize It
Online Video Daily, Yoav Naveh - Friday, September 11, 2015
If video ad revenue is to really more than double in t ...
- Bloggers Suffering From Banner Ad Bust
Around the Net In Media, Gavin O'Malley - Tuesday, September 8, 2015
It’s hard out there for a blogger -- even Heather Armstrong, w ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Thursday, August 6, 2015
As I feared, many of the bad practices of desktop media a ...
- In Defense Of Banner Ads
Around the Net In Media, Gavin O'Malley - Thursday, July 16, 2015
Despite their punch-line status among many analysts -- and broad accusations ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbere ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Panasonic Brings Far-Flung Families Together With 'HomeTeam'
Marketing Daily, Aaron Baar - Friday, April 17, 2015
"It's the next best thing to being there in person," Steve Safie ...
- UK's Mobile Investment Not Matched By Consumer Engagement
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Mobile display ads in the UK are only marginally clicked on mo ...
- Will Native Advertising Kill Google And The Banner Ad?
Search & Performance Marketing Daily, Jason Lehmbeck - Friday, December 5, 2014
Just when you thought the hype couldn't get any louder, the bu ...