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In Defense Of Banner Ads

  • Medium, Thursday, July 16, 2015 11:11 AM
Despite their punch-line status among many analysts -- and broad accusations of “fraud” -- banner ads aren’t going anywhere, according to investor and author Rick Webb. Writing in Medium “on behalf of brand marketers everywhere,” Webb insists: “We like banners.” What’s more, “We’re not buying banners from you [i.e., publishers] because it’s the only thing you can sell us, we’re buying banners from you because they’re cheap and they work.”

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