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UK's Mobile Investment Not Matched By Consumer Engagement

Mobile display ads in the UK are only marginally clicked on more frequently than display ads. It shows a 0.11% click-through rate (CTR) for mobile display ads in 2014, compared to 0.09% for digital display ads such as banners and video ads, according to the eMarketer report “UK Mobile Ad Effectiveness 2014: Questions on Mobile’s March to the Top.” The UK is leading the way in global mobile adspend, and is one of the top three countries investing in mobile internet ad spending according to a separate recent report from eMarketer.

Read the whole story at Marketing Week »

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