Tag results for "ctr"
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM StrategyCybersecurity company Turing AI says it has achieved substantial increases in op ...
- Flushing Email Addresses: Gmail, Yahoo Are Cutting Inactive AccountsHere are some insights on the risks of cutting off email accoun ...
- Global Metrics Playoff: Who's Doing Best With Their Email MarketingThe U.S. has a high click-to-open rate -- and also a hi ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze ContentSeedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion RatesDynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click PathsMicrosoft shared data on engagement increases since the launch of its ch ...
- Search Ads Cost Per Lead Rise, Conversions FallThe cost of generating leads through search ads rose, while conversion rat ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign ResultsPeople First created a campaign with help from contractors and installers aft ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: StudyIntent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Amazon Ads Advances DSP Machine-Learning ModelsOn the heels of its earnings report Thursday, Amazon Ads has develop ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance ReportAd spend slowed on retail media sites in Q1 2023 vs. t ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Email Software Firm Offers ChatGPT To Real Estate AgentsUsers can use ChatGPT to generate or refine listings and email cop ...
- B2B Brands Urged To Use Email Signatures, MessagingEmail signatures produce the highest click-through rates, according to a study ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of YearRetail companies now have data companies analyzing ad trends to determine t ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- Brands Are Measuring Creative To Determine Success: ReportAdvertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness CampaignStirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study ShowsWomen remain the main purchasers within households, producing a 160% higher conversi ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad SpendClick-through rates and conversions both rose YoY, partly due to more engagi ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And RetentionB2B marketers agree that things will return to normal, but they diff ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19Almost half of brands report COVID-19-related shifts, including changes in both conte ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: StudyEmail opens have evened out to normal patterns after a spike duri ...
- 2021 Rising: D2C Emails Pulled Higher Conversion RatesEmails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
