Tag results for "ctr"
- Google, Bing Driving Changes In CTRs, CPCsClick-through rates continue to decline, but marketers keep increasing budgets for paid-search ...
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- IAB UK Labels British Advertisers 'Click Heads'The IAB UK has labelled many in the ad industry as "click ...
- Beyond CTR -- Four Ways To Bridge The Creativity ChasmMachine-learning could help advertisers show that evaluating winning creative is not as ...
- Competitor Not Defending Their Trademark? Then Exploit ItBidding on competitors' names is common practice in any search marketing strategy, ...
- Amazon Taking Marketers' Budgets, CPCs In Flux GloballyMarketers spent 13% more in Q2, driven by click volume and higher ...
- Hobgoblin Metrics: Email Marketing On HalloweenDon't be scared -- open rates are lower, but conversion rates are ...
- Are Google's Snippets A Death Knell For Publishers?Any ad-supported site driven by content, rather than e-commerce, must be concerned ...
- Amazon Taking Marketers' Budgets, CPCs In Flux GloballyMarketers spent 13% more in Q2, driven by click volume and higher ...
- Why And Where Costs Are Rising On Search ClicksAs costs per click continue to rise, Bing leads with a 29% ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4Overall, marketers spent more on search ads from Google, Bing, Yahoo, and ...
- Data Shows Tablets Driving Highest Click-Through RatesData released from Drawbridge on Wednesday suggests that small screens are out ...
- Search Ads Impacted By Word ChoiceWord choice is critical in advertising copy, especially during the holidays with ...
- How To Create A Product Page That ConvertsCreating conversion-friendly product pages is the most important step in building an ...
- CPCs Reach All-Time HighThe drive to dominate search results has sparked a bidding war, driving ...
- Higher Engagement For Emails Without OffersAccording to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, on ...
- North America Banner Click Through Rate Up To 0.14%The average click-through rate for a standard banner ad globally is 0.16%, ...
- Engineers Find Facebook Mobile Data Up To 80% InaccurateRakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, ...
- Existing Metrics May Perpetuate Ad BlockingExisting ad metrics may perpetuate ad blocking, according to ad tech firm ...
- Are Your Subject Lines Too Simple?Turns out it's OK to be complex. Researchers found that open and ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's ...
- Brands Produce More Variations For Fewer CampaignsAbout 48% of views that a campaign will gain occur in its ...
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2Google paid search spend in the U.S. during Q2 2016 fell slightly ...
- Google Loses Millions In Ad Revenue From Prohibiting Payday AdsGoogle will lose about $35 million in advertising revenue as a result ...
- Google's Paid Search Ads Tweak CPCs, CTRs For Top Auto KeywordsRedesigns don't always work, especially when it comes to ad placement. A ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing GrowthPaid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and ...
- Google Dominates Search, Struggles in Display Targeting Against FacebookAs Google and Facebook jockey to become the frontrunner in display ad ...
- Three Ways To Increase Click-Through RatesPutting a special offer in the headline, a main keyword in the ...
- Google Automatically Blocks Ad Clicks To Save Brands MoneySearch marketers cringe at the thought of paying hundreds of dollars for ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%AdRoll, a retargeting firm, on Wednesday announced a new version of its ...
