- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of Year
Data & Programmatic Insider, Laurie Sullivan - Monday, August 1, 2022
Retail companies now have data companies analyzing ad trends to determine t ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Inside Performance, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversi ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they diff ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both conte ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike duri ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target wom ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Inside Performance, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Inside Performance, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- Google Search Features Impact Organic Search CTRs
Inside Performance, Laurie Sullivan - Thursday, December 19, 2019
A study from Perficient Digital analyzes how Google search features impact us ...
- D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Digital News Daily, Laurie Sullivan - Thursday, August 29, 2019
A study has found that direct-to-consumer brand advertisers have higher click-through a ...
- Benchmark Beaters: Email Open And Click-through Rates Jump Worldwide
Email Insider, Ray Schultz - Wednesday, August 21, 2019
The improvements can be attributed to list hygiene and more relevant messagin ...
- Paid Search CPCs Falling Across All Industries
Inside Performance, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- GDPR=Better Email Deliverability In Legal And Pro Service Sectors
Email Insider, Ray Schultz - Friday, June 28, 2019
Email delivery rates have risen in Europe and North America in mo ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through Rates
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
Yotpo's platform allows content snippets to be placed in email, the compa ...
- Google, Bing Driving Changes In CTRs, CPCs
Inside Performance, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...