Tag results for "ctr"
- D2C Brands Have Higher Click-Through, Conversion Rates On MobileA study has found that direct-to-consumer brand advertisers have higher click-through and ...
- Benchmark Beaters: Email Open And Click-through Rates Jump WorldwideThe improvements can be attributed to list hygiene and more relevant messaging, ...
- Paid Search CPCs Falling Across All IndustriesCPCs dropped across all industries, but retail and travel saw the lowest ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds StrongAmazon top-of-search ad placements accounted for just 3% of impressions but 35% ...
- GDPR=Better Email Deliverability In Legal And Pro Service SectorsEmail delivery rates have risen in Europe and North America in most ...
- Trigger Reactions: What Types Of Email Pull BestCart abandonment emails do best in several metrics, but not all, a ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through RatesYotpo's platform allows content snippets to be placed in email, the company ...
- Google, Bing Driving Changes In CTRs, CPCsAs marketers keep increasing budgets for paid-search ads running on Google and ...
- Google, Bing Driving Changes In CTRs, CPCsClick-through rates continue to decline, but marketers keep increasing budgets for paid-search ...
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- IAB UK Labels British Advertisers 'Click Heads'The IAB UK has labelled many in the ad industry as "click ...
- Beyond CTR -- Four Ways To Bridge The Creativity ChasmMachine-learning could help advertisers show that evaluating winning creative is not as ...
- Competitor Not Defending Their Trademark? Then Exploit ItBidding on competitors' names is common practice in any search marketing strategy, ...
- Amazon Taking Marketers' Budgets, CPCs In Flux GloballyMarketers spent 13% more in Q2, driven by click volume and higher ...
- Hobgoblin Metrics: Email Marketing On HalloweenDon't be scared -- open rates are lower, but conversion rates are ...
- Are Google's Snippets A Death Knell For Publishers?Any ad-supported site driven by content, rather than e-commerce, must be concerned ...
- Amazon Taking Marketers' Budgets, CPCs In Flux GloballyMarketers spent 13% more in Q2, driven by click volume and higher ...
- Why And Where Costs Are Rising On Search ClicksAs costs per click continue to rise, Bing leads with a 29% ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4Overall, marketers spent more on search ads from Google, Bing, Yahoo, and ...
- Data Shows Tablets Driving Highest Click-Through RatesData released from Drawbridge on Wednesday suggests that small screens are out ...
- Search Ads Impacted By Word ChoiceWord choice is critical in advertising copy, especially during the holidays with ...
- How To Create A Product Page That ConvertsCreating conversion-friendly product pages is the most important step in building an ...
- CPCs Reach All-Time HighThe drive to dominate search results has sparked a bidding war, driving ...
- Higher Engagement For Emails Without OffersAccording to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, on ...
- North America Banner Click Through Rate Up To 0.14%The average click-through rate for a standard banner ad globally is 0.16%, ...
- Engineers Find Facebook Mobile Data Up To 80% InaccurateRakuten Marketing engineers believe they have uncovered a measurement flaw in Omniture, ...
- Existing Metrics May Perpetuate Ad BlockingExisting ad metrics may perpetuate ad blocking, according to ad tech firm ...
- Are Your Subject Lines Too Simple?Turns out it's OK to be complex. Researchers found that open and ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's ...
- Brands Produce More Variations For Fewer CampaignsAbout 48% of views that a campaign will gain occur in its ...
