- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Email Software Firm Offers ChatGPT To Real Estate Agents
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Users can use ChatGPT to generate or refine listings and email cop ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of Year
Data & Programmatic Insider, Laurie Sullivan - Monday, August 1, 2022
Retail companies now have data companies analyzing ad trends to determine t ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Brands Are Measuring Creative To Determine Success: Report
Email Marketing Daily, Ray Schultz - Friday, April 29, 2022
Advertisers are also increasing their creative efforts in each campaign, VidMob repo ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversi ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they diff ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both conte ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike duri ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target wom ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- Google My Business Swings Up, Many Car Dealerships Open For Business
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2020
In March, COVID-19 caused a sharp drop in businesses' GMB performance ...