- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- Google Search Features Impact Organic Search CTRs
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2019
A study from Perficient Digital analyzes how Google search features impact us ...
- D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Digital News Daily, Laurie Sullivan - Thursday, August 29, 2019
A study has found that direct-to-consumer brand advertisers have higher click-through a ...
- Benchmark Beaters: Email Open And Click-through Rates Jump Worldwide
Email Insider, Ray Schultz - Wednesday, August 21, 2019
The improvements can be attributed to list hygiene and more relevant messagin ...
- Paid Search CPCs Falling Across All Industries
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- GDPR=Better Email Deliverability In Legal And Pro Service Sectors
Email Insider, Ray Schultz - Friday, June 28, 2019
Email delivery rates have risen in Europe and North America in mo ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through Rates
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
Yotpo's platform allows content snippets to be placed in email, the compa ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-sear ...
- Who's The 'Click Head' Now?
London Blog, Sean Hargrave - Thursday, February 14, 2019
If the IAB UK is right about click-through rates, why use the ...
- IAB UK Labels British Advertisers 'Click Heads'
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
The IAB UK has labelled many in the ad industry as "cli ...
- Beyond CTR -- Four Ways To Bridge The Creativity Chasm
MAD London, Peter Falcone - Monday, January 14, 2019
Machine-learning could help advertisers show that evaluating winning creative is not ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Performance Marketing Insider, Laurie Sullivan - Friday, October 12, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Hobgoblin Metrics: Email Marketing On Halloween
Email Insider, Ray Schultz - Monday, September 10, 2018
Don't be scared -- open rates are lower, but conversion rates a ...
- Are Google's Snippets A Death Knell For Publishers?
London Blog, Sean Hargrave - Wednesday, September 5, 2018
Any ad-supported site driven by content, rather than e-commerce, must be concern ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 31, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- Data Shows Tablets Driving Highest Click-Through Rates
Digital News Daily, Laurie Sullivan - Wednesday, December 20, 2017
Data released from Drawbridge on Wednesday suggests that small screens are o ...
- Search Ads Impacted By Word Choice
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- CPCs Reach All-Time High
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
The drive to dominate search results has sparked a bidding war, drivi ...
- Higher Engagement For Emails Without Offers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16 ...
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...