- Search Ads Impacted By Word Choice
Search & Performance Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- CPCs Reach All-Time High
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
The drive to dominate search results has sparked a bidding war, drivi ...
- Higher Engagement For Emails Without Offers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, ...
- North America Banner Click Through Rate Up To 0.14%
Research Brief, Jack Loechner - Tuesday, December 6, 2016
The average click-through rate for a standard banner ad globally is 0.16 ...
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- Are Your Subject Lines Too Simple?
EuroMail, Sean Hargrave - Friday, August 12, 2016
Turns out it's OK to be complex. Researchers found that open a ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Brands Produce More Variations For Fewer Campaigns
SearchBlog, Laurie Sullivan - Tuesday, August 9, 2016
About 48% of views that a campaign will gain occur in i ...
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2016
Google paid search spend in the U.S. during Q2 2016 fell slight ...
- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Google's Paid Search Ads Tweak CPCs, CTRs For Top Auto Keywords
SearchBlog, Laurie Sullivan - Friday, April 22, 2016
Redesigns don't always work, especially when it comes to ad placement. ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Google Dominates Search, Struggles in Display Targeting Against Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
As Google and Facebook jockey to become the frontrunner in display ...
- Three Ways To Increase Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Putting a special offer in the headline, a main keyword in t ...
- Google Automatically Blocks Ad Clicks To Save Brands Money
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
Search marketers cringe at the thought of paying hundreds of dollars f ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
AdRoll, a retargeting firm, on Wednesday announced a new version of i ...
- Google Slows Click Growth, Impressions Decline
SearchBlog, Laurie Sullivan - Wednesday, April 22, 2015
One hospitality brand described behavioral changes based on more consumers using the ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- UK's Mobile Investment Not Matched By Consumer Engagement
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Mobile display ads in the UK are only marginally clicked on mo ...
- Traffic From Long Tails
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 5, 2014
The complexities of paid search can put even the most seasoned markete ...
- Women Click More And Spend More On Mobile, Per Study
SearchBlog, Laurie Sullivan - Friday, October 24, 2014
Who clicks through more ads on a device running Google's Android ...
- comScore Co-Founder Warns London Marketers Not To Measure In CTR
Around the Net In MAD London, Sean Hargrave - Thursday, October 16, 2014
Gian Fulgoni, co-founder of research giant comScore, told IAB Engage that displ ...
- "First Position" Ads Dominate Click Throughs
Research Brief, Jack Loechner - Thursday, October 9, 2014
According to data analysis from MarinSoftware, smartphone click-through rates have been trumpi ...
- Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
Search & Performance Marketing Daily, Jonathan Kagan - Tuesday, July 8, 2014
Most clients are not aware of the tedious, complex planning process requir ...
- Facebook Ad Trends Show CPCs & CTRs Increasing
Research Brief, Jack Loechner - Friday, May 2, 2014
To analyze quarterly data in its historical context, an aggregate data s ...
- EU Clicks Happen On Weekends, Purchases On Weekdays
RTBlog, Tyler Loechner - Wednesday, April 16, 2014
If you are running a campaign with click-through rate as your N ...
- Google Revs Rise To $15B; Feels CPC Pressure
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Google reported revenue for the quarter, end March 31, 2014, rose 1 ...
- Mobile Shoppers & On-the-Fly Search
MobileShopTalk, Chuck Martin - Tuesday, March 25, 2014
Real-time mobile shopping just may drive more consumers to click on a ...