- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Google's Paid Search Ads Tweak CPCs, CTRs For Top Auto Keywords
SearchBlog, Laurie Sullivan - Friday, April 22, 2016
Redesigns don't always work, especially when it comes to ad placement. ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Google Dominates Search, Struggles in Display Targeting Against Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
As Google and Facebook jockey to become the frontrunner in display ...
- Three Ways To Increase Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Putting a special offer in the headline, a main keyword in t ...
- Google Automatically Blocks Ad Clicks To Save Brands Money
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 26, 2015
Search marketers cringe at the thought of paying hundreds of dollars f ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
AdRoll, a retargeting firm, on Wednesday announced a new version of i ...
- Google Slows Click Growth, Impressions Decline
SearchBlog, Laurie Sullivan - Wednesday, April 22, 2015
One hospitality brand described behavioral changes based on more consumers using the ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- UK's Mobile Investment Not Matched By Consumer Engagement
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Mobile display ads in the UK are only marginally clicked on mo ...
- Traffic From Long Tails
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 5, 2014
The complexities of paid search can put even the most seasoned markete ...
- Women Click More And Spend More On Mobile, Per Study
SearchBlog, Laurie Sullivan - Friday, October 24, 2014
Who clicks through more ads on a device running Google's Android ...
- comScore Co-Founder Warns London Marketers Not To Measure In CTR
Around the Net In MAD London, Sean Hargrave - Thursday, October 16, 2014
Gian Fulgoni, co-founder of research giant comScore, told IAB Engage that displ ...
- "First Position" Ads Dominate Click Throughs
Research Brief, Jack Loechner - Thursday, October 9, 2014
According to data analysis from MarinSoftware, smartphone click-through rates have been trumpi ...
- Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
Search & Performance Marketing Daily, Jonathan Kagan - Tuesday, July 8, 2014
Most clients are not aware of the tedious, complex planning process requir ...
- Facebook Ad Trends Show CPCs & CTRs Increasing
Research Brief, Jack Loechner - Friday, May 2, 2014
To analyze quarterly data in its historical context, an aggregate data s ...
- EU Clicks Happen On Weekends, Purchases On Weekdays
RTBlog, Tyler Loechner - Wednesday, April 16, 2014
If you are running a campaign with click-through rate as your N ...
- Google Revs Rise To $15B; Feels CPC Pressure
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Google reported revenue for the quarter, end March 31, 2014, rose 1 ...
- Mobile Shoppers & On-the-Fly Search
MobileShopTalk, Chuck Martin - Tuesday, March 25, 2014
Real-time mobile shopping just may drive more consumers to click on a ...
- How To Triple AdWords Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Larry Kim serves up some tips on how to increase AdWords click-throu ...
- Android, iOS Gain On Millennial Platform
Online Media Daily, Mark Walsh - Tuesday, November 26, 2013
Android and iOS both gained share at the expense of BlackBerry a ...
- Is Social Keeping Click-Throughs Alive?
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Despite many publishers' open disdain for click-through rates, there's a sense th ...
- Tablet, Laptop Search Conversions Beginning To Look Similar
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Tablets are beginning to feel more like laptops, confirming an assumption ma ...
- Search Spend Rises, Ups Click Volume, CTR
Online Media Daily, Laurie Sullivan - Thursday, October 10, 2013
U.S. marketers spent 10% more on search campaigns during the third quart ...
- Some Lucky SMB Will Win $25,000 To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Tuesday, October 8, 2013
The typical small business spends $1,200 monthly on paid-search campaigns, but wast ...
- Search And Made-Up Words Driving Clicks, Traffic
SearchBlog, Laurie Sullivan - Monday, September 16, 2013
Bundtini. I got stuck on that word this past weekend. It ma ...
- Real Estate Mobile Clicks Rise, Advertisers Up Search Ad Spend
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
House hunters looking for that perfect piece of real estate are searchi ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Product Listing Ads Winning Click-Throughs
Research Brief, Jack Loechner - Monday, September 9, 2013
According to a new report from Marin Software, Google's Product Listing A ...
- Mobile Search Investments Rise With CPCs, CTRs Fall
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Marketers spent 16% more on paid-search campaigns in Q2 2013, compared wi ...