- Is Social Keeping Click-Throughs Alive?
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Despite many publishers' open disdain for click-through rates, there's a sense th ...
- Tablet, Laptop Search Conversions Beginning To Look Similar
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Tablets are beginning to feel more like laptops, confirming an assumption ma ...
- Search Spend Rises, Ups Click Volume, CTR
Online Media Daily, Laurie Sullivan - Thursday, October 10, 2013
U.S. marketers spent 10% more on search campaigns during the third quart ...
- Some Lucky SMB Will Win $25,000 To Improve Search Campaigns
SearchBlog, Laurie Sullivan - Tuesday, October 8, 2013
The typical small business spends $1,200 monthly on paid-search campaigns, but wast ...
- Search And Made-Up Words Driving Clicks, Traffic
SearchBlog, Laurie Sullivan - Monday, September 16, 2013
Bundtini. I got stuck on that word this past weekend. It ma ...
- Real Estate Mobile Clicks Rise, Advertisers Up Search Ad Spend
Online Media Daily, Laurie Sullivan - Thursday, September 12, 2013
House hunters looking for that perfect piece of real estate are searchi ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Product Listing Ads Winning Click-Throughs
Research Brief, Jack Loechner - Monday, September 9, 2013
According to a new report from Marin Software, Google's Product Listing A ...
- Mobile Search Investments Rise With CPCs, CTRs Fall
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Marketers spent 16% more on paid-search campaigns in Q2 2013, compared wi ...
- Duplicate Search Results Less Effective
SearchBlog, Laurie Sullivan - Friday, June 28, 2013
Analyzing search logs from two different commercial search engines, Microsoft researchers fou ...
- Click-Through Success: Facebook's Move To Merge Sponsored Story Ads
Online Media Daily, Mark Walsh - Tuesday, June 11, 2013
Facebook recently announced plans to cut its number of ad units ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- How To Determine A 'Good' CTR
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 26, 2012
Of course there's no easy answer, but Lisa Raehsler analyzes a common ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- Rich Media Communicating More Effective
Research Brief, Jack Loechner - Friday, October 12, 2012
According to Celtra's Quarterly Mobile Rich Media Monitor, summarized in part ...
- Eyeblaster Partners With Dentsu On MediaMind
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
With a focus on consumer engagement rather than Web traffic, Eyeblaster h ...
- Kids Are Clicking On Video Ads (Grown-Ups Not So Much)
Online Media Daily, Mark Walsh - Wednesday, December 16, 2009
If the 25- to 54-year-old demographic is the sweet spot for onli ...
- Google Tests Skippable Ads In YouTube Videos
Online Media Daily, Laurie Sullivan - Wednesday, November 11, 2009
With the goal of moving the industry toward more engaging ads, Goog ...
- Tying Predictive Models To Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2009
Harry Gold shows us how to tie predictive modeling to display ad ...
- Google Moves Ads; CTRs Jump
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2009
Google has been testing a new layout of its search results pag ...
- WebU: Breaking Up with ROI
OMMA Magazine, Jeremy Hull - Wednesday, October 14, 2009
"ROI, we need to talk. I know we've been together for ...