- Duplicate Search Results Less Effective
SearchBlog, Laurie Sullivan - Friday, June 28, 2013
Analyzing search logs from two different commercial search engines, Microsoft researchers fou ...
- Click-Through Success: Facebook's Move To Merge Sponsored Story Ads
Online Media Daily, Mark Walsh - Tuesday, June 11, 2013
Facebook recently announced plans to cut its number of ad units ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- How To Determine A 'Good' CTR
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 26, 2012
Of course there's no easy answer, but Lisa Raehsler analyzes a common ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- Rich Media Communicating More Effective
Research Brief, Jack Loechner - Friday, October 12, 2012
According to Celtra's Quarterly Mobile Rich Media Monitor, summarized in part ...
- Eyeblaster Partners With Dentsu On MediaMind
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
With a focus on consumer engagement rather than Web traffic, Eyeblaster h ...
- Kids Are Clicking On Video Ads (Grown-Ups Not So Much)
Online Media Daily, Mark Walsh - Wednesday, December 16, 2009
If the 25- to 54-year-old demographic is the sweet spot for onli ...
- Google Tests Skippable Ads In YouTube Videos
Online Media Daily, Laurie Sullivan - Wednesday, November 11, 2009
With the goal of moving the industry toward more engaging ads, Goog ...
- Tying Predictive Models To Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 10, 2009
Harry Gold shows us how to tie predictive modeling to display ad ...
- Google Moves Ads; CTRs Jump
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2009
Google has been testing a new layout of its search results pag ...
- WebU: Breaking Up with ROI
OMMA Magazine, Jeremy Hull - Wednesday, October 14, 2009
"ROI, we need to talk. I know we've been together for ...