Google has been testing a new layout of its search results page, wherein paid search ads are shifted left, hugging up against the organic search results, according to Zack MacLean. Some say it's been
happening for the past few weeks.
MacLean writes that a comparison of click-through rates from Aug. 11 through Aug. 13 to the total click-through rates from the past 10 Tuesdays,
Wednesdays, and Thursdays shows that CTRs increased. In fact, CTRs increased 10.3% last week, compared with the past 10 weeks. There was no material change in conversion rate.
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