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How To Determine A 'Good' CTR

  • ClickZ, Wednesday, December 26, 2012 2:32 PM

Of course there's no easy answer, but Lisa Raehsler analyzes a commonly asked question in paid-search advertising: "What is a good click-through rate?" She defines the concept and tells us about the differences in channels such as search and display before explaining how several factors -- from audience and targeting to type and offer -- can influence the rate. 

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