• Moz, Friday, December 5, 2014 9:46 AM

The complexities of paid search can put even the most seasoned marketers in a tailspin. It's easy to make mistakes based off common misconceptions, but it's not always easy to fix them. It means analyzing how people interact with Google and other search engines. Moz shares a NetBooster study based on top search query data in the United Kingdom. The analysis provides insights into the how click-through rates in organic search have evolved and how marketers can maximize the traffic from existing ranking to improve campaigns.

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