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IAB UK Labels British Advertisers 'Click Heads'

  • Campaign, Wednesday, February 13, 2019 8:37 AM
The IAB UK has labelled many in the ad industry as "click heads" who are far too focussed on click through rate (CTR), Campaign reveals. It has written to one hundred top UK advertisers to see beyond the number of ads that are clicked on to establish metrics which better measure the wider impact of campaigns.

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