• by Ray Schultz , April 13, 2023

Real estate agents and brokerages have a new tool for driving engagement and sales: rezora, a provider of email marketing software to the field, has formed an integration with OpenAI’s ChatGPT. 

The goal is to help real-estate professionals save time and resources while improving open rates, click-through rates and overall results, the company says. 

Rezora is providing the ChatGPT integration at no additional cost as part of the beta launch.

According to rezora, the key benefits include:

• Property Listing Optimization — Agents can automatically generate or refine listing descriptions, headlines and email copy. 
• Personalization — Users can create personalized and relevant email campaigns for diverse audiences. 
• Dynamic Content Creation — Agents can try new content ideas and formats for property listings, agent bios, and neighborhood guides,
• Data-driven improvement — Professionals can use AI to analyze campaign performance and offer data-driven recommendations.