- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- The Banner Ad Gets Its Obit
Around the Net in Mobile, Gavin O'Malley - Thursday, November 6, 2014
Squeezed in-between banner ads for Microsoft’s cloud service, The New York Tim ...
- Martin Sorrell Says Publicis' Acquisition Of Sapient Was The Behavior Of A Jilted Lover
Mediapsssst, Richard Whitman - Monday, November 3, 2014
Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapie ...
- Happy 20th Birthday, Banner Ads. Now, Please, Retire
Marketing Daily, Mike Proulx - Friday, October 31, 2014
The first banner ad was from AT&T and simply read, "Have y ...
- Here's the Best-Ever Explanation of the Futility of the Ad Banner
Mediapsssst, Richard Whitman - Monday, October 27, 2014
In, perhaps the best explanation of the futility of ad banners ev ...
- The Way Consumers Think About Advertising Will Change Search's Role
SearchBlog, Laurie Sullivan - Friday, October 3, 2014
They have become the most talked about media types since the da ...
- Agencies Versus The Mobile Banner
MoBlog, Mark Walsh - Wednesday, October 1, 2014
The mobile banner came in for another beating yesterday during a pan ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
MoBlog, Steve Smith - Wednesday, July 23, 2014
The digital audio channel gets in our heads and in our liv ...
- Krylon Launches Digital 'Spraydown' Series
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
The effort, via Cleveland-based Marcus Thomas, is hosted by Mark andTheresa Cleme ...
- Battling Banner Blindness
Online Video Daily, Jayant Kadambi - Monday, July 7, 2014
banner ads, unlike a fine wine, do not get better with ag ...
- With Beauty And Non-Fans, Kia Touts World Cup
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, wh ...
- Klick Push Rolls Targeted Music In Digital Ads, Loyalty Programs For Publishers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 6, 2014
Klick Push is launching a platform that lets brands integrate music in ...
- First Voice Recognition Banner Aims To Cut Food Waste
Around the Net In MAD London, Sean Hargrave - Thursday, June 5, 2014
Sainsbury's and Google have developed the first interactive banner ad to u ...
- Fast-Growing Moe's Moves Into National TV
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Moe's has invested in a "significant" national cable buy for a n ...
- Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
Mobile Marketing Daily, Tyler Loechner - Tuesday, April 29, 2014
Mobile advertising shows no signs of sluggishness. Global mobile traffic has gro ...
- Video Propels Mobile Ads For Entertainment Industry
Mobile Marketing Daily, Tyler Loechner - Monday, April 28, 2014
When it comes to getting users to engage with mobile banners, vid ...
- Can Mobile, Video Save The Dying Banner?
RTBlog, Tyler Loechner - Monday, April 28, 2014
Is the banner dead? Maybe not -- but some say it's ...
- Mobile Ad Market Struggles To Connect With Users
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 15, 2014
Marketers have high expectations for mobile advertising, but investments still trail t ...
- Marketers Still Not Thinking Mobile-First
MoBlog, Mark Walsh - Wednesday, April 16, 2014
More than half (57%) of U.S. smartphone owners who see in-app a ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" t ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- TaylorMade Guarantees Distance Or Your Money Back
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort is backed by a new TV spot, "Trust," via Zambez ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...