- Google Drops Banner Ads In Search Results
Around the Net in Search Marketing, Gavin O'Malley - Thursday, March 13, 2014
In what analysts are calling a failed experiment, Google has stopped featuri ...
- Wahl Gets Men's Grooming Needs
Marketing Daily, Aaron Baar - Monday, March 3, 2014
"Men don't differentiate the way the industry does between clippers and trimmer ...
- 20 Years Old, The Banner Will Go 4-D
Online Spin, Cory Treffiletti - Wednesday, February 26, 2014
Oh, my, how far we've come. It's 2014, and the humble litt ...
- Universal McCann Exec Cohen Thinks IAB Will Put Spotlight On Viewablility This Year
Around the Net in Video, P.J. Bednarski - Tuesday, February 25, 2014
Speaking at the recent IAB Annual Leadership meeting, David Cohen, chief investme ...
- Ad Types Most Effective For Mobile
Research Brief, Jack Loechner - Thursday, January 30, 2014
CTR performance overall for mobile expandable banners outperform polite banners, 0.63% ...
- 'Native' Ads Now Boasting Perfect Seen Rates; Is A Marriage To Programmatic Inevitable?
RTBlog, Tyler Loechner - Friday, January 17, 2014
Programmatic media-buying and native advertising have been flirting with one another f ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Search Ad Blindness Resembles Banner Blindness
SearchBlog, Laurie Sullivan - Tuesday, January 7, 2014
Billions of dollars are wasted on ads that consumers never see, accordi ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Faces In Creative Double Odds That Ads Will Be Seen
Online Media Daily, Tyler Loechner - Thursday, December 19, 2013
The typical Internet user is served 1,707 display ads each month. Counti ...
- Idahoan's First National TV Spot Employs CGI
Marketing Daily, Karlene Lukovitz - Thursday, December 12, 2013
The campaign, "Idahoan on Your Table," aims to convey that the homema ...
- Nissan Touts NV200 Taxi For New York
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
The effort, via TBWA New York, includes video and digital content touti ...
- NCM Helps Jeep Dream Big With Walter Mitty
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
The campaign rides on a distribution network that travels far beyond t ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
- Google Tests Image-Text Search Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 23, 2013
Marketers wondering what a product listing ad might look like are payi ...
- Microsoft Rolls Out New Ad Formats
Online Media Daily, Gavin O'Malley - Friday, October 18, 2013
Along with Windows 8.1, Microsoft is debuting several new ad formats, includi ...
- Southeast Toyota Drives Corolla On Tumblr
Marketing Daily, Karl Greenberg - Wednesday, October 16, 2013
The effort, "Unexpect Everything," touts the 2014 Corolla with some 300 piec ...
- Land Rover Sets Off On 'Race The Sun'
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
Land Rover this week rolls out its next adventure-focused campaign for t ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Filippo Berio Launches Largest-Ever Ad Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, October 2, 2013
The imported Italian brand, the leading olive-oil seller in the U.S., wi ...
- Ram: Real Guys Are 'Groundbreakers'
Marketing Daily, Karl Greenberg - Thursday, September 26, 2013
Ram is now making a big entrance with all its trucks, includi ...
- Digital To Account For 24.4% Of Ad Spend Next Year Worldwide
Online Media Daily, Laurie Sullivan - Wednesday, September 25, 2013
Digital advertising will account for 22.7% of all worldwide ad investments th ...
- Social Media, SEO Most Likely Outsourced For Small Biz
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Research based on data from a Constant Contact Small Business Council Ju ...
- Honeywell Speaks Up For Thermostat
Marketing Daily, Aaron Baar - Saturday, September 21, 2013
Honeywell created a digital campaign to introduce its first-of-its kind, voice-controlled thermost ...
- Yandex Adds Lookalike Ad Targeting Following VivaKi Partnership
Online Media Daily, Laurie Sullivan - Tuesday, September 17, 2013
In an innovative move to expand ad targeting by one of t ...
- Meet Google's AdID Cookieless Tracker
Raw, Laurie Sullivan - Wednesday, September 18, 2013
Marketers finally have a name they can use when referring to Google ...
- Why Mobile Banner Ads Will Die
Mobile Marketing Daily, Steve Weiss - Thursday, September 12, 2013
Are mobile banner ads really demonstrating their value and accountability? Can th ...